Artificial Intelligence (AI) has become a very popular topic of conversation lately, from coffee shop chatter to legislative hearings. As someone who actively uses AI in my massage therapy practice for many helpful purposes, I decided to take a step back and dig into the laws of Washington State to make sure I wasn’t overlooking any important logistics when it comes to using AI.

What I found was reassuring: with a few thoughtful safety precautions, LMTs can absolutely use AI tools to support their practices while staying fully legal and compliant. With the help of the Small Business Administration's guidance on AI and looking through the RCWS and WACS for Massage Therapy I was able to assess the risks and benefits of using AI. 

And honestly, I’m excited to keep using AI for resources, brainstorming, and support, as long as I stay mindful of key areas like client confidentiality, professional boundaries, and advertising rules.

Here’s how you can, too!

1. Client Communications: Emails, Texts, and Follow-Ups

Writing the same email a dozen times a week? AI can help you:

• Draft warm, professional appointment reminders
  
  

• Create follow-up emails after sessions (i.e., checking in on how they feel)
  
  

• Send polite cancellation policy reminders (without sounding passive-aggressive )
  
  

Example Prompt: copy and paste this into your AI tool of choice. 

“Write a friendly email reminding a client about their massage appointment tomorrow at 2 PM, including my 24-hour cancellation policy.”

You can even ask it to match your tone, whether you prefer crisp and professional or relaxed and conversational.

2. Marketing Content: Websites, Social Media, Newsletters

Consistent marketing is essential, but who has the time when you’re booked solid? AI can:

• Brainstorm blog ideas (like this one!)
  
  

• Draft Instagram captions and newsletter blurbs
  
  

• Help you create seasonal promotions (without sounding salesy)
  
  

Pro Tip: Always double-check AI-generated content to make sure it stays within Washington’s advertising rules for LMTs (RCW 18.108.040). You are the Licensed Massage Therapist — not the AI — so your name and license number should still appear on any advertisements.

3. Practice Management: Forms, Policies, Client Resources

Need a new intake form or a stress-relief handout? AI can help you draft:

• Updated health history forms
  
  

• Client education sheets (like stretches or hydration tips)
  
  

• New client welcome packets
  
  

While it won’t replace legal advice, it can give you a starting template that you can customize to stay WAC-compliant.

4. Professional Growth: Research, Continuing Education, and Planning

Feeling stuck on what CE classes to take next or how to plan a better self-care schedule? AI can assist with:

• Summarizing new research articles
  
  

• Brainstorming class topics if you’re teaching
  
  

• Helping you plan future goals and priorities
  
  

Just make sure to fact-check anything AI suggests — especially when it comes to laws, CE requirements, and evidence-based practice standards.

5. Creative Support: Writing, Branding, and Big Ideas

Have a dream of launching a specialty program for prenatal clients? Want to rebrand your practice? AI can:

• Help brainstorm names for your new services
  
  

• Outline workshop ideas
  
  

• Write rough drafts for brochures or course outlines
  
  

Think of it like having a creative co-pilot — but you’re still in the driver’s seat (and trust me, your car insurance will thank you).

A Few Cautions Before You Dive In:

• Confidentiality first! Never input real client names, health information, or private data into AI.
  
  

• Stay human. AI is a tool — you are the heartbeat of your practice.
  
  

• Proofread everything. Sometimes AI gets a little… enthusiastic. Always review what it writes to ensure it’s legally accurate, ethically sound, and true to your voice.
  
  

• License compliance. Make sure your license number and name are attached to any advertising or client-facing materials, per RCW 18.108.040.
  
  

Final Thoughts

When used wisely, AI can be an amazing sidekick for LMTs — freeing you up to focus more on what you love: helping people feel better in their bodies. 

You don’t have to do it all alone — not anymore. 

If you’ve already been using AI for your massage practice, Join the discussion on Facebook and share your favorite ways!

Let’s keep helping each other grow smarter (and a little less stressed).